Assistant Manager - User Engagement

Pune, Maharashtra, India | Marketing | Full-time


AgroStar is India’s foremost AgTech start-up with a mission of #HelpingFarmersWin. Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific/sustainable farming & limited access to great quality farm inputs.

Today AgroStar provides full-stack solutions to millions of farmers across 5 Indian states via an omnichannel approach. Along the journey, we have built India’s largest agronomy advisory center, a highly engaged digital farmer network with over 5 million users, and a retail network of 4000+ stores. These technology-enabled channels work together to help farmers produce better and achieve higher price realizations by providing appropriate advice, timely input delivery, and output market linkages.

In March 2022, we acquired INI Farms, and with this, we are now exporting our farmer’s produce to over 32 countries across the globe.

With massive synergies across the value chain to unlock, we are excited about our next phase of exponential growth, while being more mission-focused than ever before! #HelpingFarmersWin! Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit.

The Role: As an Assistant Manager - User Engagment, you will:

  • Devise digital marketing campaigns with the aim of acquiring and retaining customers
  • Manage the procedure, implementation, tracking, and measurement of marketing campaigns
  • Work within a budget and report any overspend
  • Be acquainted with web/app analytics tools and terminology
  • Deliver regular reports of campaign results, including analysis and evaluation of KPIs
  • Maintain regular measurement of the ROI of campaigns
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
  • Keep abreast of current trends in digital and mobile marketing

Qualifications we look for:

  • A professional digital marketing qualification can be helpful but is certainly not necessary
  • Experience in digital marketing with a specific focus in Google Ad words, Facebook Ads.
  • App Marketing experience will be an added advantage.
  • Good understanding of data/numbers 
  • 1-2 years of work experience in related fields 
  • Good interpersonal skills
  • Excellent oral and written communication skills.

Most importantly, we are looking for passionate intrapreneurs who want to work at the grass root-level, drive impact in India’s biggest sector & Help Farmers Win!